Just Type is a modern reinterpretation of classic playing card design and a tribute to the different ways in which the spirit of type can be modified. Paula Scher, a titan of the graphic design world has helped to redefine modern typography. Working with fellow Pentagram designers Jeff Close and Kristin Huber, Scher has playfully deconstructed the classic french design of traditional “playing cards” and removed all extraneous elements. All that’s left is Just Type.
Together, these exceedingly adaptive versatile explorations of type prove once again that Scher is a master of pushing words beyond their literal meaning into the realm of purely visual expression. Or, as she more succinctly puts it, “Typography is painting with words.” With these Just Type Playing Cards, Paula Scher demonstrates, once again, why she is one of the most influential and respected graphic designers in the world.